D’luchi Mundial

D’luchi Mundial: Doubling Website Sales & Crushing Amazon Ad Costs – A Data-Driven Success Story

Brand: Dluchi Mundial, a Colombian brand on the rise in the USA and Mexico.

Product Distribution: Dluchi Mensual, 100% online distribution on proprietary platforms and Amazon.

Objective: Drive online sales in both markets.

Key Acomplishments:

#1 From 0.33% to 2.44% ROAS in Amazon Advertising – How Brand Dluchi and Kaba Increased Sales

#2 Doubling Down on Digital: D’luchi Mundial Sees 126% Increase in Website Sales

How we did it

A comprehensive Amazon optimization strategy was implemented, encompassing the following key elements:

Listing Optimization (Average Score 95%):
Product detail page optimization: Enhanced product titles, descriptions, and bullet points using relevant keywords and compelling product information.
High-quality product images: Implemented professional product images that showcase features and benefits effectively.
Search engine optimization (SEO): Optimized listings with relevant keywords to improve organic search ranking within Amazon.

2. Competitive Analysis and Brand Protection:

Proactive monitoring: Identified and reported fake listings to Amazon for takedown, reducing illegitimate competition and protecting brand integrity.

3. A+ Content Creation:

Developed engaging A+ content, including enhanced product descriptions, high-quality images, and comparison charts.
This enriched content aimed to inform and engage potential customers, ultimately leading to higher conversion rates.

4. Amazon Campaign Optimization:

Analyzed campaign performance data to identify areas for improvement.
Implemented strategic adjustments to keywords, bids, and targeting to optimize campaign efficiency and maximize return on ad spend (ROAS).
For amazon We have donde the following: Take down fake listings about our product to reduce the amount on competition in Amazon and increase our sales on hour top selling products.
Creation of amazon A+ to increase Sales ranking and make product stand out.
Optimization of amazon campaign obtaining and ROA forms 0.33% to 2.44%

We implemented a multifaceted digital marketing strategy focused on:

Meta Ads Optimization: We meticulously optimized Meta Ads (formerly Facebook Ads) for maximum reach and conversion, targeting ideal customers with compelling messaging.
Influencer Collaboration: We strategically partnered with relevant influencers to showcase D’luchi Mundial products and generate user-generated content (UGC) that resonates with target audiences.
UGC Integration: We leveraged authentic UGC throughout marketing campaigns, fostering trust and social proof for D’luchi Mundial products.

Conclusion:

Solid digital strategies drive the growth of Dluchi Mundial Strengthened brand positioning.

Additional Insights:

Dluchi Mundial success can be attributed to its comprehensive digital strategy, which effectively leverages both proprietary platforms and Amazon to reach a wider audience and drive sales.
The brand’s focus on high-quality, influencer-validated content has been instrumental in building trust and credibility among consumers.

Key Takeaways:

Develop a cohesive digital strategy that aligns with your brand’s goals and target audience.
Leverage the power of influencers to create authentic and engaging content.
Continuously optimize your online presence to maximize conversions.