D’luchi Mundial: Doubling Website Sales & Crushing Amazon Ad Costs – A Data-Driven Success Story
Brand: Dluchi Mundial, a Colombian brand on the rise in the USA and Mexico.
Product Distribution: Dluchi Mensual, 100% online distribution on proprietary platforms and Amazon.
Objective: Drive online sales in both markets.
Key Acomplishments:
#1 From 0.33% to 2.44% ROAS in Amazon Advertising – How Brand Dluchi and Kaba Increased Sales
#2 Doubling Down on Digital: D’luchi Mundial Sees 126% Increase in Website Sales
How we did it
Amazon Optimization: From 0.33% to 2.44% ROAS
- A comprehensive Amazon optimization strategy was implemented, encompassing the following key elements:
- Listing Optimization (Average Score 95%):
- Product detail page optimization: Enhanced product titles, descriptions, and bullet points using relevant keywords and compelling product information.
- High-quality product images: Implemented professional product images that showcase features and benefits effectively.
- Search engine optimization (SEO): Optimized listings with relevant keywords to improve organic search ranking within Amazon.
2. Competitive Analysis and Brand Protection:
- Proactive monitoring: Identified and reported fake listings to Amazon for takedown, reducing illegitimate competition and protecting brand integrity.
3. A+ Content Creation:
- Developed engaging A+ content, including enhanced product descriptions, high-quality images, and comparison charts.
- This enriched content aimed to inform and engage potential customers, ultimately leading to higher conversion rates.
4. Amazon Campaign Optimization:
- Analyzed campaign performance data to identify areas for improvement.
- Implemented strategic adjustments to keywords, bids, and targeting to optimize campaign efficiency and maximize return on ad spend (ROAS).
- For amazon We have donde the following: Take down fake listings about our product to reduce the amount on competition in Amazon and increase our sales on hour top selling products.
- Creation of amazon A+ to increase Sales ranking and make product stand out.
- Optimization of amazon campaign obtaining and ROA forms 0.33% to 2.44%
Explosive Growth on Website sales: D’luchi Mundial Sees Website Sales Jump 126% YOY
We implemented a multifaceted digital marketing strategy focused on:
- Meta Ads Optimization: We meticulously optimized Meta Ads (formerly Facebook Ads) for maximum reach and conversion, targeting ideal customers with compelling messaging.
- Influencer Collaboration: We strategically partnered with relevant influencers to showcase D’luchi Mundial products and generate user-generated content (UGC) that resonates with target audiences.
- UGC Integration: We leveraged authentic UGC throughout marketing campaigns, fostering trust and social proof for D’luchi Mundial products.
Conclusion:
Solid digital strategies drive the growth of Dluchi Mundial Strengthened brand positioning.
Additional Insights:
- Dluchi Mundial success can be attributed to its comprehensive digital strategy, which effectively leverages both proprietary platforms and Amazon to reach a wider audience and drive sales.
- The brand’s focus on high-quality, influencer-validated content has been instrumental in building trust and credibility among consumers.
Key Takeaways:
- Develop a cohesive digital strategy that aligns with your brand’s goals and target audience.
- Leverage the power of influencers to create authentic and engaging content.
- Continuously optimize your online presence to maximize conversions.
