dStroryMachine

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About dStroryMachine

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So far dStroryMachine has created 16 blog entries.

Agosto 2017

Instagram mistakes that will drive your followers away

At the moment, Instagram is one of the most popular social networks in the market. Facebook might be the number one in terms of users, but Instagram beats it when talking about engagement. As it has turned into an essential part of any digital marketing strategy. Though Instagram, consumers can learn a bit more about your [...]

Julio 2017

Why you should focus on quality over quantity

It's a common thing to think that the more you post in a social network, the more you're going to be seen, and you're going to have more clients walking into your business. Well, nothing could be further from the truth. The reality is that, by overwhelming your followers with 5 posts on a daily basis, [...]

The usefulness of Facebook Check-ins

When you’re looking for the perfect post to catch your audience’s attention, what do you look for? Ratings, pictures of clients having a good time in your establishment, info about how to get there; anything that could spark curiosity and attract customers to your place. Well, that's exactly what facebook’s check-in feature can do for you. [...]

Abril 2017

4 Reasons why your company needs to implement a content marketing campaign YOUR COMPANY NEEDS TO IMPLEMENT A CONTENT MARKETING CAMPAIGN

Content marketing is the way of attract and gain new customers with a professionally selected content, with high value and interesting for your audience that can lead them to an effective sale. We’ve been working with different companies, trying to understand how they work and we’ve realized that even when a huge majority of brands have [...]

Marzo 2017

4 Reasons why your company needs to implement a content marketing campaign

Content marketing is the way of attract and gain new customers with a professionally selected content, with high value and interesting for your audience that can lead them to an effective sale. We’ve been working with different companies, trying to understand how they work and we’ve realized that even when a huge majority of brands have [...]

What’s a lead?

Many clients, friends and entrepreneurs have asked us… “what’s a lead?” trying to understand the services we provide to small and middle-sized companies in Colombia and the United States. In this article we will explain in a simple way how a leads-oriented strategy can be the best option to monetize the digital presence of your brand. [...]

Junio 2016

1. BUILD YOUR BRAND

Before you get the word out, make sure you have all your brand elements ready. Do you have a name and a logo? Remember that your two assets will be EVERYWHERE, so make them great, make them memorable.

2. WEB + BLOGS. WHAT’S YOUR ADDRESS

Call it Website, App, Blog, just make sure you have at least one platform to centralize all your information! Many digital initiatives will bring prospective customers on your website so make sure you conquer this first step when entering the digital world.   Tip:  According to google, smartphones account for more than half of searches in 10 [...]

3. SEO & SEM. Make sure you can be found

Statistics show that every minute 70 new domains are registered and 571 new websites are created,  so make sure you are ahead of the game with strategic SEO and SEM moves so customers are able to find your product of service easily.       

4. Keywords. Khow what people are looking for

Most likely people are not looking for you, they are searching for a service, a solution to a problem, a tutorial or basic knowledge. So make sure you know what your customers are really looking for through a Keyword study. This will be key when working on SEO, SEM, content, social media and other digital initiatives.